Fundraising Maison Hädenn

THM Capital Advisory advises Maison Hädenn, a new hair care brand, on its second fundraising round.

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Company overview

Founded by Julia Basauri, Maison Hädenn is a premium French hair care brand offering some of the cleanest formulations on the market, with products widely praised by its customers for their effectiveness.

Its formulations notably combine prebiotics and clays and are developed without controversial ingredients. The brand’s products have notably been recognized by 60 Millions de consommateurs and awarded Produit Pharma 2026.

Maison Hädenn has a natural positioning and a strong eco-design approach. The brand has notably developed instant-dilution powder shampoos, avoiding the transportation of water and reducing the carbon footprint by 80 to 90% compared with traditional shampoos.

As a Digital Native Vertical Brand, Maison Hädenn has experienced strong e-commerce growth since 2025 and has been expanding into pharmacies over the past year.

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Objectives

The funds raised will enable Maison Hädenn to accelerate its online sales, expand its pharmacy distribution and continue broadening its product range.

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Investors

Private investors, including experienced professionals from the Private Equity and dermo-cosmetics industries.